CPA is presently one of the most popular ways to buy online advertising. More and more companies are adopting this new method in their advertising campaign. CPA stands for "Cost per Action" and the system is favorable because it works equally well on both sides of the deal.
For publishers (bloggers and webmasters), there is the benefit of being able to take only the advertisements they wish to publish according to their niche and place them on their location , while for the advertiser (companies and businesses) there's the knowledge that they will not need to pay a single cent in advertising costs for an ad that is not bringing money in.
For publishers (bloggers and webmasters), there is the benefit of being able to take only the advertisements they wish to publish according to their niche and place them on their location , while for the advertiser (companies and businesses) there's the knowledge that they will not need to pay a single cent in advertising costs for an ad that is not bringing money in.